The jar on white with a gold spoon of spread and loose hazelnuts arranged in front
Open jar of Born To Rock Chocolate Hazelnut Spread on a marble pedestal, a hand above lifting a dipped slice of toast with a thick fold of spread falling back into the jar
Extreme macro of a gold spoon lifting a dense scoop of chocolate hazelnut spread from the open jar against a deep purple background
The jar held in one hand, fingers wrapping around it, showing how small it is
Jar of Born To Rock Chocolate Hazelnut Spread photographed straight on against white
A woman laughing in the passenger seat of a parked car, holding the jar and a small spoon
A woman in a sunlit kitchen laughing as she spreads chocolate hazelnut spread across a slice of toast with a butter knife
Two slices of rustic sourdough on a wooden board, one covered with a thick swirl of chocolate hazelnut spread and one with a bite taken
Three jars in a row on white, the centre one open with a gold spoon resting across its mouth
View from inside a fridge as a woman in gym clothes reaches in for the jar on the shelf, delighted
Close crop from chin to hip of a woman in a tailored blazer lifting the jar out of a structured leather handbag
A young woman relaxed on a sofa in the evening holding a plate of toast spread with chocolate hazelnut spread, the jar on the side table
Three friends laughing together on a park path, the one in the centre delighted by a spoonful of chocolate hazelnut spread
Straight-down overhead view into the open jar, the spread level and settled with one clean spoon furrow across the surface
Macro of the open jar with a spoon lifting a ribbon of spread, hazelnuts and chocolate beside it
Overhead grid of many identical jars on deep purple, all capped except one open in the centre with a gold spoon lifting a scoop
The jar turned slightly to a three-quarter angle on white, cap on, showing the curve of the glass
The jar on white with a gold spoon of spread and loose hazelnuts arranged in front
Open jar of Born To Rock Chocolate Hazelnut Spread on a marble pedestal, a hand above lifting a dipped slice of toast with a thick fold of spread falling back into the jar
Extreme macro of a gold spoon lifting a dense scoop of chocolate hazelnut spread from the open jar against a deep purple background
The jar held in one hand, fingers wrapping around it, showing how small it is
Jar of Born To Rock Chocolate Hazelnut Spread photographed straight on against white
A woman laughing in the passenger seat of a parked car, holding the jar and a small spoon
A woman in a sunlit kitchen laughing as she spreads chocolate hazelnut spread across a slice of toast with a butter knife
Two slices of rustic sourdough on a wooden board, one covered with a thick swirl of chocolate hazelnut spread and one with a bite taken
Three jars in a row on white, the centre one open with a gold spoon resting across its mouth
View from inside a fridge as a woman in gym clothes reaches in for the jar on the shelf, delighted
Close crop from chin to hip of a woman in a tailored blazer lifting the jar out of a structured leather handbag
A young woman relaxed on a sofa in the evening holding a plate of toast spread with chocolate hazelnut spread, the jar on the side table
Three friends laughing together on a park path, the one in the centre delighted by a spoonful of chocolate hazelnut spread
Straight-down overhead view into the open jar, the spread level and settled with one clean spoon furrow across the surface
Macro of the open jar with a spoon lifting a ribbon of spread, hazelnuts and chocolate beside it
Overhead grid of many identical jars on deep purple, all capped except one open in the centre with a gold spoon lifting a scoop
The jar turned slightly to a three-quarter angle on white, cap on, showing the curve of the glass
The jar on white with a gold spoon of spread and loose hazelnuts arranged in front
Open jar of Born To Rock Chocolate Hazelnut Spread on a marble pedestal, a hand above lifting a dipped slice of toast with a thick fold of spread falling back into the jar
Extreme macro of a gold spoon lifting a dense scoop of chocolate hazelnut spread from the open jar against a deep purple background
The jar held in one hand, fingers wrapping around it, showing how small it is
Jar of Born To Rock Chocolate Hazelnut Spread photographed straight on against white
A woman laughing in the passenger seat of a parked car, holding the jar and a small spoon
A woman in a sunlit kitchen laughing as she spreads chocolate hazelnut spread across a slice of toast with a butter knife
Two slices of rustic sourdough on a wooden board, one covered with a thick swirl of chocolate hazelnut spread and one with a bite taken
Three jars in a row on white, the centre one open with a gold spoon resting across its mouth
View from inside a fridge as a woman in gym clothes reaches in for the jar on the shelf, delighted
Close crop from chin to hip of a woman in a tailored blazer lifting the jar out of a structured leather handbag
A young woman relaxed on a sofa in the evening holding a plate of toast spread with chocolate hazelnut spread, the jar on the side table
Three friends laughing together on a park path, the one in the centre delighted by a spoonful of chocolate hazelnut spread
Straight-down overhead view into the open jar, the spread level and settled with one clean spoon furrow across the surface
Macro of the open jar with a spoon lifting a ribbon of spread, hazelnuts and chocolate beside it
Overhead grid of many identical jars on deep purple, all capped except one open in the centre with a gold spoon lifting a scoop
The jar turned slightly to a three-quarter angle on white, cap on, showing the curve of the glass
The jar on white with a gold spoon of spread and loose hazelnuts arranged in front
Open jar of Born To Rock Chocolate Hazelnut Spread on a marble pedestal, a hand above lifting a dipped slice of toast with a thick fold of spread falling back into the jar
Extreme macro of a gold spoon lifting a dense scoop of chocolate hazelnut spread from the open jar against a deep purple background
The jar held in one hand, fingers wrapping around it, showing how small it is
Jar of Born To Rock Chocolate Hazelnut Spread photographed straight on against white
A woman laughing in the passenger seat of a parked car, holding the jar and a small spoon
A woman in a sunlit kitchen laughing as she spreads chocolate hazelnut spread across a slice of toast with a butter knife
Two slices of rustic sourdough on a wooden board, one covered with a thick swirl of chocolate hazelnut spread and one with a bite taken
Three jars in a row on white, the centre one open with a gold spoon resting across its mouth
View from inside a fridge as a woman in gym clothes reaches in for the jar on the shelf, delighted
Close crop from chin to hip of a woman in a tailored blazer lifting the jar out of a structured leather handbag
A young woman relaxed on a sofa in the evening holding a plate of toast spread with chocolate hazelnut spread, the jar on the side table
Three friends laughing together on a park path, the one in the centre delighted by a spoonful of chocolate hazelnut spread
Straight-down overhead view into the open jar, the spread level and settled with one clean spoon furrow across the surface
Macro of the open jar with a spoon lifting a ribbon of spread, hazelnuts and chocolate beside it
Overhead grid of many identical jars on deep purple, all capped except one open in the centre with a gold spoon lifting a scoop
The jar turned slightly to a three-quarter angle on white, cap on, showing the curve of the glass
Reserve today for $0 - pay when it ships.
Small batch
10g PROTEIN - 2g SUGAR - 90 CALORIES
Nutrition Facts

10g PROTEIN - 2g SUGAR - 90 CALORIES per serving (2 Tbsp / 37 g)

Born To Rock Chocolate Hazelnut Spread

$10.98
✓Smooth, spoonable chocolate hazelnut spread
✓Rich cocoa and roasted hazelnuts
✓Wide-mouth jar, easy to get a knife into
✓Toast, waffles, pancakes, fruit, or off the spoon
✓ Reserve today for $0 - pay when it ships. ✓ Secure checkout ✓ Small batch
RESERVE YOURS NOW
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Small batch
Your jar is reserved
Reserve today for $0 - pay when it ships.
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Reserve today for $0
Pay when it ships
Reserve today for $0 - pay when it ships.
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Fuel the rockstar within
Maximize protein. Minimize calories.
10g PROTEIN - 2g SUGAR - 90 CALORIES per serving (2 Tbsp / 37 g).
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How does the $0 reservation work? +
Reserve today for $0 - pay when it ships. Nothing is charged when you reserve, and you are emailed your shipping date before any payment is taken.
What is a serving? +
Two tablespoons, which is 37 grams. That is the amount every figure on this page is based on.
What is EPG? +
It is an ingredient we use in place of some of the usual fat. It carries fewer calories per gram than normal fat does, so the same spoonful adds up to less. We only ever call it EPG.
Does it taste like normal chocolate spread? +
That was the whole point. Real cocoa and roasted hazelnuts, smooth and soft enough to spread straight from the jar. If it did not taste right, we would not have made it.
What can I put it on? +
Toast, waffles, pancakes, bagels, muffins, crackers, pretzels and fruit. It also works as a topping or a quick frosting - or you can just eat it off a spoon.
Does it contain nuts? +
Yes - it is a hazelnut spread, so it contains hazelnuts. The complete allergen statement appears on the finished label.
When does it ship? +
Reserved orders ship as each small batch is finished. You are emailed your shipping date before you are charged.
The jar on white with a gold spoon of spread and loose hazelnuts arranged in front
Born To Rock Chocolate Hazelnut Spread
$10.98
10g
PROTEIN
2g
SUGAR
90
CALORIES

A Spoonful Now, The Jar Stays Put

On toast in the morning, on fruit in the afternoon, or straight off the spoon at night. The jar goes back in the cupboard and waits for you.

On Your Toast
Two slices of rustic sourdough on a wooden board, one covered with a thick swirl of chocolate hazelnut spread and one with a bite taken
Off The Spoon
Extreme macro of a gold spoon lifting a dense scoop of chocolate hazelnut spread from the open jar against a deep purple background

What Makes This Spread Different

A woman laughing in the passenger seat of a parked car, holding the jar and a small spoon
Smooth All The Way Through
Thick, glossy and even - the kind of spread that holds its shape on the spoon.
Open jar of Born To Rock Chocolate Hazelnut Spread on a marble pedestal, a hand above lifting a dipped slice of toast with a thick fold of spread falling back into the jar
Turns Toast Into A Treat
One easy layer across a slice of bread and an ordinary breakfast stops being ordinary.
Straight-down overhead view into the open jar, the spread level and settled with one clean spoon furrow across the surface
A Wide Mouth, On Purpose
The jar opens wide so a knife or a spoon gets all the way to the bottom and the sides.
Close crop from chin to hip of a woman in a tailored blazer lifting the jar out of a structured leather handbag
It Fits In A Bag
Small enough to live in a handbag, a desk drawer or a gym tote.
View from inside a fridge as a woman in gym clothes reaches in for the jar on the shelf, delighted
Cupboard Or Fridge
Keep it where you will reach for it. It is ready either way.
A young woman relaxed on a sofa in the evening holding a plate of toast spread with chocolate hazelnut spread, the jar on the side table
Ready When You Are
Morning, afternoon, or last thing at night. No preparation needed.

How Is This Possible?

1
We Swapped Some Of The Fat
Most of what makes a chocolate spread heavy is fat. We use an ingredient called EPG in place of some of it. EPG carries fewer calories per gram than normal fat, so the same spoonful adds up to less than you would expect.
2
That Left Room For Protein
Once fewer of the calories were coming from fat, there was space to put real protein in. That is how a serving gets to 10 grams of protein without the calories climbing.
3
The Taste Came First
None of that would matter if it tasted wrong. Real cocoa and roasted hazelnuts, blended smooth and soft enough to spread straight from the jar. It still tastes like the chocolate spread you know.

Everything Inside The Jar

10g Protein
Maximize protein.
90 Calories
Minimize calories.
2g Sugar
Sweet without the sugar load.
2 Tbsp Serving
37 grams - the basis for every figure here.
Real Cocoa
Rich and chocolatey, not faint.
Roasted Hazelnuts
The nutty half of the flavour.
Made With EPG
Fewer calories per gram than the fat it replaces.
Wide-Mouth Jar
Easy to spread from, easy to finish.
Small batch

Reserve Today for $0 — Pay When It Ships

Reserve today for $0 — pay when it ships.

$0 Today
Reserve today for $0 - pay when it ships.
Small Batch
Your jar is reserved.
10g Protein
Maximize protein.
90 Calories
Minimize calories.
RESERVE YOURS NOW

Born To Rock vs. Generic Brand

Born To Rock Chocolate Hazelnut Spread
Generic Brand
Serving size
2 Tbsp (37 g)
2 Tbsp (37 g)
Calories
90
200
Protein
10 g
2 g
Sugar
2 g
21 g
Added sugar
Not yet determined
19 g
Total fat
Not yet determined
11 g

MAXIMIZE PROTEIN. MINIMIZE CALORIES.

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Small batch

FUEL THE ROCKSTAR WITHIN.

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